Job Summary

We are seeking a commercially focused and customer-oriented Retail Manager – Fitness & Wellness (B2B) to join our Commercial and Retail Team for one of our clients. The ideal candidate will be responsible for managing and growing B2B retail operations across the fitness and wellness sector, developing strong relationships with business customers, and delivering consistent sales and profitability results. This role will oversee retail performance, product availability, merchandising standards, and client engagement across gyms, fitness studios, wellness centres, sports clubs, corporate wellness providers, and other business partners.

Key Responsibilities

• Develop and implement B2B retail strategies to achieve sales, revenue, margin, and profitability targets.

• Manage day-to-day retail operations across business accounts, partner locations, and relevant sales channels.

• Build and maintain strong relationships with gyms, fitness studios, wellness centres, sports clubs, corporate wellness providers, and other commercial partners.

• Identify opportunities to increase product distribution, retail sales, account penetration, and customer engagement.

• Manage the full B2B retail cycle, including account onboarding, product selection, pricing, ordering, merchandising, stock management, and ongoing account development.

• Work with partners to understand their commercial needs and recommend appropriate fitness, wellness, lifestyle, and retail product solutions.

• Monitor product availability, stock levels, replenishment, order fulfilment, and inventory accuracy across B2B accounts.

• Ensure retail displays, product presentation, promotional materials, and merchandising standards are consistently maintained.

• Develop and execute promotional campaigns, product launches, seasonal initiatives, and commercial activation plans with business partners.

• Analyse sales performance, product trends, customer feedback, and account profitability to identify growth opportunities.

• Prepare regular sales, inventory, account performance, and forecast reports for internal stakeholders.

• Collaborate closely with Sales, Marketing, Operations, Supply Chain, Finance, and Customer Success teams to deliver a seamless B2B retail experience.

• Support contract discussions, pricing reviews, trading terms, and commercial negotiations with business clients.

• Conduct regular account visits, business reviews, product training sessions, and partner meetings.

• Represent the company at fitness, wellness, retail, and industry networking events.

Qualifications

• Strong experience in retail management, B2B account management, commercial operations, or a related field.

• Previous experience in the fitness and wellness industry is mandatory.

• Proven experience managing business accounts, retail partnerships, or multi-site commercial operations.

• Demonstrated ability to achieve sales, revenue, margin, and customer retention targets.

• Experience managing product ranges, stock availability, merchandising, and retail performance.

• Strong understanding of B2B retail, wholesale, distribution, and account development principles.

• Experience working with gyms, fitness studios, wellness centres, sports clubs, healthcare providers, or corporate wellness organisations is highly preferred.

Technical Skills

• Hands-on experience with CRM, retail management, inventory management, or enterprise resource planning systems.

• Sales reporting, forecasting, stock analysis, and performance tracking.

• Account planning, commercial reporting, and budget management.

• Microsoft Office Suite and Google Workspace, including strong Excel or spreadsheet skills.

• Experience preparing presentations, business reviews, commercial proposals, and account plans.

• Knowledge of merchandising, point-of-sale processes, product launches, and promotional planning.

Competencies

• Strong commercial awareness with a results-oriented approach.

• Excellent relationship-building and stakeholder management abilities.

• Strong negotiation, influencing, and communication skills.

• Customer-focused with a clear understanding of B2B partner needs.

• Strong organisational and time management abilities.

• Analytical approach to sales, stock, account, and profitability data.

• Proactive, adaptable, and confident working in a fast-paced environment.

• Ability to work independently and collaboratively across multiple teams.

• Strong attention to detail and commitment to operational excellence.

Must-Have Requirements

• Previous retail management or B2B commercial experience is mandatory.

• Previous experience in the fitness and wellness industry is mandatory.

• Proven ability to manage and grow business accounts or retail partnerships.

• Demonstrated experience achieving sales and commercial performance targets.

• Strong understanding of inventory, merchandising, account management, and B2B retail operations.

What We Offer

• Competitive salary with an attractive performance-based incentive structure.

• Opportunities for professional growth and career advancement.

• A collaborative and energetic work environment.

• The opportunity to contribute to the growth of an innovative brand in the fitness and wellness industry.